Love in translation: How regional language accessibility is reshaping online dating safety

In a diverse country like India, where over thousands of dialects are spoken, language can be a barrier for many — especially in the world of digital dating. Today, as dating apps grow beyond metros and penetrate Tier II and Tier III cities, the need for safety guidelines in regional languages has become even more important.

To address this, Tinder, in collaboration with the Centre for Social Research (CSR), has launched its Dating Safety Guide in Hindi, Marathi, Kannada, and Bengali. Originally introduced in English, the guide has already recorded over one million views and 50,000 downloads. By localising this resource, Tinder aims to make online dating safer and more accessible for young adults, particularly those more comfortable with their native languages.

Dr Yoel Roth, vice president of trust and safety at Match Group, said, “For Safer Internet Day, we’re launching the Tinder Dating Safety Guide in multiple languages, empowering young daters in India with essential tools and tips. Partnering with CSR, we’re reinforcing our commitment to stronger safety standards across our platforms.”